Evolution of recreational and leisure practices: From classical to creative consumerism

The purpose of the article is to investigate the evolution of recreational and leisure practices from classical to creative consumerism. Methodology. To achieve this goal, methods such as abstraction and systemic and structural-functional analyzes were used to identify a complex picture of the formation of recreational and leisure practices on a broad cultural and historical background. The scientific novelty is that in the domestic cultural discourse for the first time the evolution of recreational and leisure practices is considered: from classical to creative consumerism. The article notes that recreational and leisure issues reflect the transformation of the gradual differentiation of society and the further development of the consumer society in the modes of classical and creative consumerism and are associated with the transition from Fordism to post-Fordism. Conclusions. In creative consumerism, forms of recreational and leisure practices are beginning to be seen as a sign of the individual taste and style of the consumer. There are creative spaces for the implementation of recreational and leisure practices – coworking and anti-cafes. The trends of recreational and leisure practices in the creative society of consumption are immersive productions, quests, creative event tourism, as vacationers are offered each time new scenarios and strategies of recreational and leisure behavior.