Digital culture in information society: Anthropological aspect

The purpose of the article is to investigate the anthropological aspect of digital culture in the context of the information society. The methodology of the study is based on the fundamental principles of historical and cultural analysis. Within the framework of such areas of cultural science as phenomenology, hermeneutics, dialogistic, semiotics, the methodological basis for the analysis of the consequences of the anthropological revolution in the information society from the perspective of modern scientific concepts has been formed. Scientific novelty of the research consists in the comprehension of the anthropological essence of digital culture as a moderator of the formation of a new social type of man – a «digital culture man», as well as a determinant of structural changes in the institutional system of society. Conclusions. The thesis of the active role of a human in the process of digital technology creation is the basis of the study. It has been established that the change of socio-cultural paradigm and the formation of digital culture have led to radical structural changes in the modern institutional system of society and has determined the emergence of a «digital culture man». A «digital cultural man»thinks creatively, focuses on the digital format of information perception and is capable of adapting to the dynamic transformation of the information field. It is shown that the transition to digital format has not only provided a significant increase in the volume of information, expanded the range of users, but has also become a factor in blurring the boundary between the real and virtual worlds of a man, has created a «digital divide» and has created a platform for hybrid wars