Conceptosphere of cultural mediatisation

The purpose of the article is to clarify the essence of the concept of "mediatisation of culture" in the modern context, to analyse the range of its conceptual sphere and its impact on the socio-cultural space of Ukraine. Research methodology. To achieve this goal, a number of research methods were used. Thus, to consider the interaction of cultures in the traditional space of communication and the space of social networks, the method of comparative analysis was used. To identify the mechanisms of formation of cultural boundaries, as well as their overcoming, the method of analysing open sources of information which are information resources on the Internet was applied. For qualitative and quantitative study of documents characterising the modern content of the concept of "mediatisation of culture", analytical synthesis was used. The method of theoretical generalisation allowed summarising the data obtained in the course of the study. The scientific novelty of the study is due to the need for new scientific views on the processes that shape and characterise the mediatisation of the cultural sphere of our time. An attempt to do this by defining a number of related concepts, united by the concept of conceptosphere, is qualitatively new. This study, which is comprehensive, takes into account the changes taking place in the cultural environment under the influence of the media. It takes into account their role in shaping the modern socio-cultural space of Ukraine, especially in the context of Russia's military aggression against Ukraine. Conclusions. The study examines the concept of "mediatisation of culture" in the modern context and its impact on the socio-cultural space of Ukraine. The work takes into account important changes in the cultural environment caused by the influence of the media, in particular their role in shaping the modern socio-cultural space of Ukraine