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Author profile

N. Holovach

PhD in Philosophy, Associate Professor of Art Management and Event Technologies

National Academy of Management Personnel of Culture and Arts

01015, 9 Lavrska Str., Kyiv, Ukraine

https://orcid.org/0000-0001-8931-4302

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Open Access

The potential of cultural services in modern conditions of Ukrainian society development

N. Holovach

18.01.2021

Keywords: culture; creativity; creative industries; cultural services; innovative technologies; innovative development; modernization of culture

DOI: https://doi.org/10.32461/2226-0285.1.2021.238624

Suggested citation

Holovach, N. (2021). The potential of cultural services in modern conditions of Ukrainian society development. Culture and Contemporaneity, 23(1), 210-215. https://doi.org/10.32461/2226-0285.1.2021.238624

Open Access

Role of marketing in activities of modern cultural institutions

N. Holovach

01.09.2023

Keywords: cultural institutions; commercial marketing; marketing mix; cultural marketing; cultural product; marketing tools

DOI: https://doi.org/10.32461/2226-0285.1.2023.286800

Suggested citation

Holovach, N. (2023). Role of marketing in activities of modern cultural institutions. Culture and Contemporaneity, 25(1), 156-161. https://doi.org/10.32461/2226-0285.1.2023.286800