The cultural-creative potential of archaization of visuality: Creation of images, vision modes, practices
Abstract
Purpose of the work. The study of the cultural peculiarities of the archaization of visuality in the context of contemporary art, which leads to the emergence of new aesthetic practices and modes of vision. The methodology of the study is to apply systemic, axiological and cultural philosophical approaches, as well as communicative and hermeneutical methods to comprehend the characteristics and strategies of interpreting visual practices in the context of contemporary culture. The scientific novelty lies in the attempt to determine the culture-creating role of archaic visual practices in the syncretism of new media. Conclusions. In the new media reality, new functions of perception and vision appear. The idea of media expansion correlates with the expansion of perception. Contemporary research emphasizes the dynamic aspects of vision and the configuration of aesthetic experience, of which media become an integral part. Going beyond the paradigm of oculocentrism leads to research attention to the dimensions of proceduralism and archaic elements of visual thinking. This makes it possible to consider visuality in the tendencies of simplification and complication of imagery in the latest aesthetic practices that set new modes of vision. The procedural nature, ambivalence, amodality, simultaneity, retention of vision, and variability of its angles (“seeing from the inside,” asymptotic, lateral, “branching” vision), on the one hand, are evidence of the regression of the “intelligent eye,” and on the other hand, they contain a powerful culture-creating potential that allows us to restore the forgotten synergy of man with the world and the foundation of the practice of visualization from primary sensations. In the era of nanotechnology, the basis of new modes of vision is the threshold or boundary between different media formats, which allows us to overcome abrupt transitions of scaling and switching. This happens through the establishment of balance: a constant process of creative renewal, expression, and dynamics, when the whole is modified in the process of becoming. Through the actualization of simplified archaic forms, the complexity of the visual model of culture and identity is balanced
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