Fashionable dispositive in the culture of XX–XXI centuries as alter globalisation strategy

The purpose of the article is to determine the harmonising intentions of fashion dispositive as a certain system of denial of globalisation influences in the form of leveling and simplification of modern cultural practices. The research methodology is determined by phenomenological and dialectical methods that help specify the figurative transformations of fashion as a systemic integrity of cultural creation. Scientific novelty of the article. The dispositive of fashion in a broad context as an opportunity to refer to one's own origins is an adequate way of self-realisation of the Ukrainian national ethos and of Ukrainian character. If one does not come to this globalism, the wide scale of the dialogue of cultures, the scale of opposition of nations, it is easy to fall prey to westernisation, colonisation of the culture of Ukraine. Cultural practices, particularly fashion, can stop leveling, westernisation as a type of western technological reincarnation of countries that blindly follow certain cultural patterns. Conclusions. Globalisation as the transcendence of boundaries, marketization, and transitology are certain systems of stratification of development that cannot be applied to culture as a whole. They can be indicated only within certain constellations of the economic model and production relations, but cannot characterise culture as a type of integrity. Everyday culture, which conditionally includes fashion, adapts extremely quickly to external influences, is oriented to fashionable discourse as a system of harmonising contradictions. Responsibility is formed for all dispositions, dispositives, which are formed as a permanent given of the dialogue, first of all, the dialogue of cultures. A planetary horizon is formed, which is a broad situational dimension of globalisation impulses, which is realised as a modern ideology of imagination and world-building in fashion