Colour therapy: Psychological and physiological aspects

The purpose of the article is to reveal the significance of colour therapy and to determine its methods and applications for preserving human health. Research methodology. In the course of the study, the procedures of theoretical and methodological experiments of scientists and doctors, the method of scientific comparison, analysis and synthesis of empirical data were applied. Scientific novelty. The article examines the subdivision of the science of colour studies in the aspect of colour therapy, which is experiencing a second birth. The influence of colour on a person in everyday life has always attracted the attention of researchers. Colour was the first form of therapy used by our ancestors. Even Adam and Eve, living in Eden, without realising it, were treated with the green comfort of bushes and fruits of different colour. Today, doctors are returning to treating patients with colour. After all, scientists have long proven that colour has its own character and affects the human psyche. Every day, a person is faced with many environmental factors that affect them. One such factor is colour. Everything we see is processed by our brain, and it, in turn, tells the body how to react to information, often by connecting an associative series. For example, a yellow-brown colour is similar to an orange, green – to a forest, rest, peace. Conclusions. It has been determined that colour therapy is an ancient practice based on the interaction of colour with the human psyche and physiology. Different colours can have different effects on a person's psychological state, for example, blue can calm, red can stimulate. It was found that the physiological interaction of colours is manifested through their influence on the heart rate, blood pressure and other parameters of the body. Colour therapy can be used as an additional method in the complex treatment of a number of diseases or for general well-being. For effective colour therapy, it is necessary to take into account the individual characteristics of each person, as well as cultural and social contexts